HP
Hanna Pazdniakova
Founder & SEO LeadEight years building organic growth engines for SaaS and B2B brands. Obsessed with search intent, technical foundations, and content that earns its rankings.
About ContentRank
We are the SEO partner founders trust with revenue, not vanity metrics.
ContentRank is a small, senior team building organic growth engines for ambitious SaaS, e-commerce and B2B brands. No fluffy reports. No outsourced writing farms. Just strategy, execution, and numbers you can defend in a board meeting.
40+
Brands scaled
12
Industries covered
7y
Avg. team experience
Our story
Built by people who got tired of SEO theatre.
ContentRank started with a frustration shared by every in-house marketer: agencies that promise the world, ship templated audits, and disappear behind dashboards that never connect to revenue.
We do the opposite. Every engagement starts with a brutal honest audit, a strategy you can challenge line by line, and a roadmap measured in pipeline — not page-one rankings for keywords nobody searches.
Today, we work with a small, hand-picked group of clients across SaaS, e-commerce and B2B. We say no often — because saying yes to the wrong fit is how agencies stop being good at the work.
"We treat your traffic, leads and revenue numbers like they were on our own P&L. Because if SEO doesn't move them, what is it really doing?" Hanna Pazdniakova, Founder
What we believe
Four principles that shape every project
They are non-negotiable. If a tactic violates one of them, we will not run it — even if a competitor will.
✓
Revenue over rankings
Position #3 on a keyword that drives zero pipeline is a vanity number. We optimise for the search queries that actually pay your salaries.
✓
Transparent, always
You see every brief, every link, every change. Real-time dashboards, weekly notes, monthly executive reviews — no black box.
✓
Senior people, only
Your strategist has 7+ years in the trenches. No juniors learning on your budget. No account managers translating between you and the people who do the work.
✓
Compound, never burn
We build assets that grow in value: editorial content, technical foundations, real authority. No black-hat shortcuts. No SEO debt for next year's team to clean up.
“In a market drowning in AI-generated noise, the brands that win will be the ones publishing genuinely useful content backed by genuine expertise. That is the only moat left.”
— The ContentRank thesis, 2024
The team
A small team, deliberately
Each of us has shipped SEO programs at scale before. You will work with us directly — not a rotating cast of account managers.
CS
Content Strategy Lead
Editorial & BriefsTurns keyword research into briefs writers love and Google rewards. Former in-house lead at two B2B SaaS unicorns.
TS
Technical SEO Engineer
Architecture & SpeedCrawl budgets, JS rendering, Core Web Vitals, structured data. The unglamorous work that quietly unlocks every other gain.
Milestones
How we got here
2021
ContentRank founded
Started as a one-person consultancy after a decade of in-house SEO work. First three clients came from referrals — and stayed.
2022
First seven-figure pipeline win
A B2B SaaS client crossed $1M in attributable organic pipeline within 9 months. Replicable playbook documented and turned into our core methodology.
2023
Senior team assembled
Brought on dedicated technical SEO and editorial leads. Capped client roster at 12 — quality over scale, on purpose.
2024
Cross-industry expansion
Launched dedicated practices for e-commerce and venture-backed startups. Now serving brands across 12 industries on three continents.
2025
You, hopefully
We take on a few new partnerships per quarter — long, deep, and built to compound. If that sounds like the kind of relationship you want from your SEO team, talk to us.
Why teams choose us
What you actually get when you work with ContentRank
🎯
A custom strategy, not a template
Every roadmap is built around your funnel, your buyer, and your competitive moat — not a playbook recycled from someone else's industry.
⚡
Execution, not advice slides
We ship the audits, fixes, briefs, articles and outreach ourselves. You get traction — not a Notion doc your team has to implement.
💬
Direct line to seniors
No account managers in between. You Slack the people doing the work, and you get answers — not status updates.